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Digital Marketing

Amplifying ConnecTen Internet’s Digital Presence

Executive Summary

ConnecTen Internet embarked on a digital marketing campaign to bolster brand awareness and drive sales, targeting a diverse audience reliant on robust and mobile internet connectivity. OneBrand Company leveraged a multi-platform strategy to engage freelancers, travelers, digital nomads, RVers, and rural residents, successfully expanding ConnecTen’s digital footprint and customer base.

Objectives

  • To enhance ConnecTen Internet’s brand awareness across the United States.
  • To increase follower engagement and sales through targeted digital marketing.
  • To establish ConnecTen as the go-to internet service provider for individuals with mobile lifestyles.

Strategy

  • Multi-Platform Engagement: Created tailored content for platforms including Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, along with blog posts, articles, and case studies.
  • Targeted Messaging: Developed brand messaging that resonated with the lifestyle and values of freelancers, travelers, and digital nomads.
  • Community Building: Fostered a sense of community among users who value dependable internet service on the go.

Implementation

  • The campaign consisted of strategic content creation designed to highlight ConnecTen’s key selling points: nationwide coverage, no contractual ties, and transparent pricing.
  • Leveraged smart routing technology benefits and responsive customer support in storytelling to build trust and reliability.
  • Encouraged user-generated content and testimonials to enhance credibility and organic reach.

Outcomes

  • Instagram: Achieved a follower base of 1,440, indicating successful engagement with visually-driven content.
  • Facebook: Gained 4,617 page likes, reflecting effective community engagement and brand presence.
  • TikTok: Attracted 2,279 followers, showcasing the brand’s ability to connect with a younger, dynamic audience.

OneBrand Company’s comprehensive digital marketing strategy for ConnecTen Internet delivered measurable growth in brand awareness and audience engagement. The campaign reinforced ConnecTen’s position as a provider of reliable, high-speed internet for customers with mobile and diverse lifestyles across the U.S.

Task

Digital Marketing

  • Client

    ConnecTen Internet

Open Project

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