Case Study: Design Impact for ElectHER’s Report: Silenced Voices, Stolen Choices

Project: “Silenced Voices, Stolen Choices: Examining Gender-Based Violence and Other Barriers to Women’s Political Participation in Nigeria’s 2023 General Election”

Client: ElectHER Policy and Research Center

Project Goal:

ElectHER partnered with OneBrand to showcase the impact of their research on gender-based violence (GBV) as a barrier to women’s political participation in Nigeria’s 2023 elections. The goal was to leverage design to amplify the report’s findings and drive action.

Target Audience:

• Policymakers
• Civil society organizations (CSOs) working on women’s rights and democracy
• International development agencies
• Media professionals
• The Nigerian public

Design Execution:

OneBrand implemented a strategic design approach that prioritized clarity, impact, and brand alignment:

• Accessibility for Action: The report layout prioritized a user-friendly experience. Clear navigation, logical information flow, and well-structured headings ensure accessibility for a diverse audience. This empowers readers to quickly grasp key findings and identify actionable insights.
• Data Visualization with Impact: Complex data sets on GBV and women’s political participation were transformed into compelling infographics, charts, and graphs. This visual storytelling approach enhances comprehension and retention of critical information.
• Branding for Credibility: The design seamlessly integrates ElectHER’s brand identity, fostering recognition and trust among their established audience. A professional color palette reinforces the report’s seriousness.
• Emotional Connection: While maintaining objectivity, the design incorporates impactful visuals and text that convey the gravity of GBV and its chilling effect on women’s political aspirations. This emotional connection compels readers to engage with the issue.

Outcomes:

The impactful design of the report empowers ElectHER to:

• Raise Awareness: Visually compelling data presentations effectively communicate the research findings and raise awareness about the challenges women face in Nigerian politics.
• Inform Policy and Advocacy: Clear and accessible information equips policymakers, CSOs, and the public with the knowledge needed to advocate for policies and interventions that promote women’s political participation.
• Drive Action: The report’s call to action, paired with the impactful design, encourages readers to take concrete steps towards creating a safer and more inclusive political environment for Nigerian women.

Additional Notes:

• The report is optimized for both print and digital formats, ensuring accessibility across platforms.
• High-quality visual assets and data resources maintain professionalism and enhance the report’s credibility.

By amplifying ElectHER’s research through impactful design, this project contributes to a critical conversation on GBV and its role in hindering women’s political participation. This ultimately paves the way for a more inclusive and equitable democratic landscape in Nigeria.