Web Design and Development

Website Redesign for RocksUncut

Executive Summary

RocksUncut, a unique hand-crafted jewelry brand that celebrates the intrinsic beauty of natural crystal rocks, approached OneBrand Company for a website redesign. The goal was to refine their online presence with a focus on mobile responsiveness, brand alignment, and an enhanced customer experience.


  • To create a mobile-friendly website that aligns with the unique branding of RocksUncut.
  • To ensure a seamless and intuitive customer journey through the website.
  • To reflect the individuality and natural elegance of the brand’s hand-crafted jewelry online.


  • Mobile Optimization: Transforming the site for optimal mobile use while maintaining visual appeal.
  • Brand Representation: Ensuring the website design encapsulates the essence of RocksUncut’s unique products.
  • User Experience: Streamlining the navigation and purchase process for a smoother customer journey.

Solutions Provided

  • Responsive Design: Implemented a fully responsive web design, ensuring the site’s functionality and aesthetics are preserved across all devices.
  • Brand-Centric Aesthetics: Developed a design that mirrors the natural and distinct qualities of RocksUncut’s products.
  • Customer Journey Mapping: Refined the user interface and user experience to create a frictionless path from product discovery to checkout.


  • OneBrand Company undertook a comprehensive analysis of the existing website and identified key areas for improvement.
  • The team redesigned the user interface with a mobile-first approach, incorporating visual elements that resonate with the brand’s identity.
  • The purchase flow was simplified, and product representation was enhanced to showcase the uniqueness of each jewelry piece.


  • Improved Mobile Usability: The website now provides an exceptional mobile experience, increasing potential customer engagement and retention.
  • Enhanced Brand Image: The new design better reflects the hand-crafted, one-of-a-kind nature of the jewelry, strengthening brand recognition.
  • Streamlined Customer Experience: The smoother navigation and checkout process have positively impacted the customer journey.

The website redesign for RocksUncut by OneBrand Company successfully translated the brand’s vision into a digital format that resonates with their ethos of uniqueness and natural beauty. The outcome is a polished, user-centric e-commerce platform that stands as a testament to the brand’s commitment to quality and customer satisfaction.


Website Redesign

  • Client

    Rocks Uncut

Open Project

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