Case Study: Building a Compelling Landing Page for Career Masterclass’ Employee Programs

Challenge:

Career Masterclass offers valuable programs specifically designed to support the career growth of Black & Ethnically Diverse (BED) professionals. However, attracting potential employer partners who want to invest in their BED employee base required a clear and targeted landing page.

Solution:

OneBrand designed a high-converting landing page to showcase the benefits of Career Masterclass’ Employee Programs:

• Hero Section with Impact: A compelling hero section featuring a powerful image or video that resonates with BED professionals and grabs attention. This section should clearly communicate the value proposition: helping BED professionals achieve career growth.
• Targeted Messaging: Content focused on the specific challenges and aspirations of BED professionals in the workplace. This demonstrates Career Masterclass’ understanding of their target audience and positions them as a trusted partner for career development.
• Data-Driven Results: Highlighting the positive outcomes achieved by BED professionals who have participated in Career Masterclass programs. This could include testimonials, case studies, or statistics showcasing increased promotion rates or improved employee retention within companies that invest in their BED workforce.
• Clear Call to Action (CTA): A prominent and easy-to-find CTA button encouraging potential employer partners to contact Career Masterclass to learn more about their Employee Programs and how they can benefit their BED employees.

Additional Considerations:

• Mobile-Friendly Design: Ensuring the landing page is optimized for viewing on all devices, as busy professionals may be accessing it from their smartphones or tablets.
• Social Proof: Including logos of well-known companies that already partner with Career Masterclass for their Employee Programs adds credibility and social proof.

Expected Outcome:

The revamped landing page is designed to convert visitors into qualified leads. By clearly communicating the value proposition and showcasing the impact of Career Masterclass’ programs, the landing page aims to attract a higher volume of potential employer partners seeking to invest in the career growth and success of their BED workforce.