Case Study: Content Development and Design of the Ikoyi-Obalende Impact Report 2020-2023

Overview

OneBrand Company was tasked with the content development and design of the Ikoyi-Obalende Impact Report 2020-2023. This report aimed to showcase the significant achievements and progress made within the community across various sectors, aligning with the Sustainable Development Goals (SDGs).

Objectives

• To visually capture and narrate the progress and impact of projects initiated by the Ikoyi-Obalende LCDA from 2020 to 2023.
• To engage a broad audience, including local residents, stakeholders, and government officials, with compelling content and design.
• To promote transparency and foster trust within the community by documenting the LCDA’s accomplishments.

Challenges

• Consolidating vast amounts of data into a coherent, reader-friendly format.
• Designing a report that is visually appealing and accessible to a diverse audience, ensuring inclusivity.
• Adhering to a strict timeline, necessitating efficient coordination among content creators, designers, and LCDA officials.

Process

1. Research and Data Collection: OneBrand initiated the project with extensive research and data collection, engaging with various departments within the LCDA to gather accurate information on projects and initiatives.
2. Content Development: The team meticulously crafted content that highlighted key achievements in an engaging narrative style, ensuring clarity and impact. Success stories and testimonials were woven into the report to humanize the data and emphasize the LCDA’s community-centric approach.
3. Visual Design: Utilizing Canva, OneBrand’s designers created a visually compelling report that aligned with the LCDA’s branding while enhancing readability. Infographics, charts, and photographs were strategically used to complement the textual content, making complex information accessible.
4. Feedback and Revisions: Drafts were regularly reviewed in collaboration with LCDA officials to ensure accuracy and satisfaction. Feedback loops were critical in refining both content and design.
5. Finalization and Duplication: Upon approval, the final report was prepared in Canva, with a backup editable version created in PowerPoint (pptx) to accommodate future edits or additions.

Solutions

• Innovative Design: By leveraging Canva’s dynamic design tools, OneBrand delivered a modern, user-friendly report that captivates and informs.
• Strategic Storytelling: The integration of real stories and achievements into the report’s narrative fostered a deeper connection with the audience, highlighting the LCDA’s dedication to sustainable development and community welfare.
• Accessibility: The provision of a Canva link for direct access and a downloadable pptx file ensured that the report was not only accessible but also editable for future updates.

Results

• The “Ikoyi-Obalende Impact Report 2020-2023” was successfully launched, receiving commendation for its comprehensive coverage, engaging design, and strategic presentation of information.
• The report significantly enhanced the LCDA’s transparency, showcasing their commitment to development and progress. It also served as a vital tool for attracting future investments and partnerships.
• Increased community engagement and positive feedback from stakeholders underscored the report’s effectiveness in communicating the LCDA’s achievements and vision.

Conclusion

The collaboration between Ikoyi-Obalende LCDA and OneBrand Company on the Impact Report 2020-2023 exemplifies the power of storytelling and design in community engagement and governance transparency.