Case Study: Transforming Comms Avenue’s Visual Identity (August 2020 – January 2021)

Introduction:

This case study explores OneBrand’s collaboration with Comms Avenue, a leading public relations and communications firm, from August 2020 to January 2021. Our graphic design services aimed to elevate Comms Avenue’s visual identity across various media, fostering brand recognition and strengthening their marketing efforts.

Challenges:

• Cohesive Brand Identity: Comms Avenue lacked a consistent visual language across their marketing materials.
• Engagement on Social Media: Their social media presence required visually compelling content to capture audience attention and drive engagement.
• Professional Presentation: Standardizing the look and feel of reports and presentations was necessary to project a professional image to clients.

Solutions:

Developing a Design System:

• Logo and Color Palette: We refined Comms Avenue’s logo and established a brand-specific color palette that reflected their professional yet approachable demeanor.
• Typography: A consistent font selection was implemented to ensure clear communication and brand recognition across all materials.
• Imagery: A curated library of high-quality stock photos and icons was created to complement the brand identity and enhance visual appeal.

Applying the Design System:

• Social Media Banners: Eye-catching social media banners were designed to promote Comms Avenue’s services and showcase their expertise.
• Roll-up Banners: Professional roll-up banners were created for trade shows and events, effectively communicating Comms Avenue’s value proposition to a wider audience.
• Reports and Presentations: Standardized templates were developed for reports and presentations, ensuring a polished and consistent visual presentation for client interactions.

Results:

• Enhanced Brand Recognition: The implementation of a cohesive design system across all marketing materials significantly improved Comms Avenue’s brand recognition and solidified their professional image.
• Increased Social Media Engagement: The visually captivating social media banners attracted more attention, leading to a rise in user engagement and brand awareness.
• Streamlined Workflow: Standardized templates for reports and presentations facilitated a more efficient workflow for Comms Avenue’s team.

Conclusion:

OneBrand’s graphic design services played a pivotal role in elevating Comms Avenue’s visual identity. The collaboration resulted in a consistent brand experience across various media platforms, fostering brand recognition, increasing social media engagement, and projecting a professional image to clients.