Case Study: OneBrand Skyrockets Avant-Garde Technology’s Social Media Presence

Challenge:

Avant-Garde Technology (AGT) was an innovator in the smart technology space, offering cutting-edge solutions for homes and offices. However, despite achieving a remarkable 4000% sales growth prior to our involvement, their social media presence lagged behind, hindering brand awareness and lead generation.

Solution:

OneBrand Company, a leading social media marketing agency, partnered with AGT in March 2017 to develop and execute a comprehensive social media strategy. Here’s what we did:

• Platform Selection and Optimization: We identified key platforms frequented by AGT’s target audience (think architects, builders, tech enthusiasts) and optimized their profiles for maximum reach and engagement.
• Content Strategy Development: We crafted a content calendar featuring informative and engaging posts showcasing AGT’s innovative products and their impact on smart living. This included high-quality visuals, explainer videos, and industry trends.
• Community Building: We fostered a vibrant online community through targeted social media advertising, interactive content formats (polls, quizzes), and responsive social listening to address audience questions and concerns.
• Influencer Marketing: We strategically partnered with relevant industry influencers to amplify AGT’s message and reach a wider audience.

Results:

OneBrand’s social media strategy for AGT yielded impressive results:

• Increased Brand Awareness: Social media follower base grew exponentially, significantly boosting brand recognition.
• Enhanced Lead Generation: Targeted campaigns generated a significant influx of qualified leads, driving sales growth.
• Community Engagement: A thriving online community provided valuable customer insights and brand advocacy.

Conclusion:

OneBrand’s social media expertise played a pivotal role in propelling AGT’s brand growth. Although AGT ultimately pivoted its business focus due to pandemic-related challenges, the case study demonstrates the power of a well-executed social media strategy in driving brand awareness, lead generation, and community engagement within the smart technology industry.