Case Study: Building a Thriving Vanlife Community with OneBrand & Vanlifer’s Feed

Introduction

OneBrand partnered with Vanlifer’s Feed, a collaborative project by ConnecTen Internet, to cultivate a vibrant online community for van life enthusiasts. This case study explores how we crafted a comprehensive social media strategy that fostered a thriving community while promoting ConnecTen’s internet services.

Understanding the Needs

ConnecTen Internet, specializing in providing internet solutions for RVers and Vanlifers, recognized the growing vanlife community as a key target audience. Vanlifer’s Feed was established to cater to this niche, fostering a sense of community and promoting ConnecTen’s services organically.

Objectives

• Community Growth: Establish an active and engaged Vanlife community on Instagram.
• Content Creator Support: Provide exposure to emerging van life creators through features and collaborations.
• Sustainable Living Education: Guide new Vanlifers through content that promotes responsible van dwelling practices.
• Brand Partnership Potential: Facilitate potential paid collaborations with relevant brands targeting the vanlife audience.

Strategic Approach

To achieve these objectives, Vanlifer’s Feed implemented a multifaceted approach:

• Engaging Content Strategy: Sharing inspiring van builds, breathtaking adventure stories, and relatable day-to-day van life experiences.
• Interactive Community Building: Utilizing interactive elements like polls, captions with questions, and trendy music in story updates to encourage audience participation.
• Seamless Brand Integration: Subtly promoting ConnecTen’s internet services through strategic mentions in relevant posts, leveraging the established community trust.

Execution Highlights

• Community Nurturing: Actively engaging with van life accounts, building genuine relationships within the community.
• Content Curation & Collaboration: Curating and reposting captivating content from talented van life creators, providing them with valuable exposure.
• Data-Driven Optimization: Monitoring key performance metrics to identify top-performing content formats and optimize posting strategies.
• Collaborative Promotion: Implementing creative co-branded posts with ConnecTen Internet to seamlessly integrate promotional messages.

Measurable Success

• Thriving Community: Vanlifer’s Feed has cultivated a strong following of over 20,000 passionate van life enthusiasts.
• High Engagement: Boasting an impressive engagement rate, with over 82.3% interaction from non-followers, the page demonstrates high audience interest and room for organic growth.
• Brand Collaboration Facilitation: Through strategic efforts, Vanlifer’s Feed has facilitated brand partnerships with relevant companies, driving traffic and conversions for ConnecTen Internet.

Conclusion

Vanlifer’s Feed exemplifies the power of community building and strategic brand collaboration on social media. By fostering genuine audience engagement, creating valuable content, and integrating promotions seamlessly, the platform has successfully cultivated a thriving vanlife community while driving significant results for ConnecTen Internet. As the vanlife movement flourishes, Vanlifer’s Feed will continue to be at the forefront, inspiring and empowering vanlifers worldwide.