Case Study: Bilingual Website Design for Les Petits Génies

Overview

Les Petits Génies, a premier French bilingual nursery in Lagos, aimed to establish an online presence that reflected their vibrant educational approach and strong community involvement. The goal was to design a bilingual website in English and French that effectively communicated their mission, vision, and history to prospective families.

Objectives

• To create a bilingual, user-friendly website that encapsulates the nursery’s ethos.
• To ensure the site is informative, providing insight into the nursery’s teaching model, school life, and admission process.
• To make the site visually engaging, capturing the joyful and celebratory essence of the school.

Approach

Research

We began with stakeholder interviews, gaining insights into the school’s unique selling points and the expectations of both English and French-speaking families.

Design

The design centered around a bright, cheerful aesthetic to mirror the nursery’s environment. It used vivid photographs of school life and interactive elements to engage users.

Content Development

The content was crafted to be informative yet concise, ensuring readability for both English and French-speaking visitors.

Features

Bilingual Functionality

• The website was equipped with a language toggle, allowing users to switch seamlessly between English and French.

Visual Storytelling

• The homepage featured a dynamic slideshow of children engaged in activities, representing the diversity and vibrancy of the school community.
• Each section of the site contained photo galleries showcasing the school’s facilities and daily life.

Educational Information

• Clear, concise descriptions of the teaching model, school values, and educational philosophy were provided.
• The history section was presented as a timeline, highlighting key milestones.

User Experience

• Navigation was simplified with drop-down menus and a responsive design for tablet and mobile devices.
• A dedicated admissions section offered downloadable forms and an interactive tour booking system.

Impact

Engagement

• The use of authentic imagery and testimonials from parents and students created a compelling narrative, increasing inquiries and school tour bookings.

Accessibility

• The bilingual design effectively catered to the diverse linguistic demographics of Lagos, improving the reach and inclusivity of the nursery’s communications.

Community Connection

• The history and alumni success stories fostered a sense of tradition and pride, reinforcing community bonds.

User Feedback

Parents praised the intuitive navigation and the bilingual feature, which made them feel included and well-informed about the school’s offerings.

Conclusion

The Les Petits Génies website successfully delivers an engaging and informative platform that resonates with the school’s commitment to nurturing and celebrating each child’s potential in a bilingual environment.